Contractor Marketing — Frequently Asked Questions

We specialize exclusively in home service contractors and trade businesses — plumbers, HVAC technicians, roofers, electricians, landscapers, painters, general contractors, and 27 other trades. If you use a truck, wear a uniform, and serve homeowners or businesses, we are your agency.

Same week. After your free SEO audit, our onboarding team will be in touch within 24 hours. Your new website goes live within 7 business days, and your SEO and lead generation campaigns launch alongside it. Most clients see their first leads within 30 days of signup.

No. Most contractors we work with either have no website or have one that is not generating leads. We build a conversion-optimized contractor website from scratch as part of your plan. If you already have a site, we can redesign it or build on top of what you have.

Basic business information: your company name, service areas (cities and zip codes), trade specialties, and any photos of your work. We handle everything else — copywriting, design, SEO optimization, Google Ads setup, and technical configuration.

Yes. We regularly work with contractors who just launched their business and need to build their online presence from zero. Our packages are designed to get you visible quickly — Google Business Profile optimization, local citations, and a website that starts ranking within your first 30 days.

Our marketing plans start at $600 per month for the Essentials package, covering your website, local SEO, and Google Business Profile management. Growth plans run $2,200 per month and include Google Ads management, review automation, and CRM access. One-time website builds start at $2,900 for a new site. All plans are month-to-month with no long-term contracts.

Every plan includes a professionally designed website, local SEO (on-page optimization, citations, Google Business Profile), monthly reporting, and dedicated support. Higher-tier plans add Google Ads management, review generation automation, CRM software, and AI-powered lead follow-up. See our pricing page for a full breakdown.

No setup fees. The price you see is the price you pay. We build your website, configure your campaigns, and set up your accounts as part of your monthly plan at no additional charge.

Yes. All plans are month-to-month. You can cancel at any time with 30 days notice. Because you own your website, domain, and all your content, you keep everything when you leave. We earn your business every month.

Yes. If you operate multiple locations, run a large crew, or manage a franchise system, contact us for custom pricing. We build tailored marketing systems for multi-location contractors that include centralized reporting, location-specific landing pages, and custom CRM workflows.

Most contractors see measurable improvements in Google rankings within 60 to 90 days. Local SEO — Google Maps and map pack rankings — often moves faster, around 30 to 45 days, because Google Business Profile optimization takes effect quickly. Full page-one rankings for competitive keywords typically take 3 to 6 months of consistent optimization.

Our contractor SEO covers on-page optimization (title tags, meta descriptions, headers, content), technical SEO (site speed, mobile performance, Core Web Vitals), Google Business Profile management, local citation building, link acquisition, and ongoing content creation. Every element is customized for your specific trade and service area.

We never guarantee specific rankings because Google's algorithm is beyond anyone's control — and any agency that promises guaranteed rankings is misleading you. What we do guarantee is that every best practice is applied, every optimization is executed correctly, and we track your rankings monthly. Our clients consistently move from page 3 through 10 to page 1 within 3 to 6 months.

Google Business Profile (formerly Google My Business) is the listing that appears in Google Maps and the local map pack — the 3 businesses shown at the top of search results for queries like 'plumber near me.' For contractors, ranking in the map pack drives more calls than almost anything else. RankWeld fully optimizes and manages your GBP listing, including photos, services, Q&A, and review responses.

Yes. Every client gets a custom keyword strategy based on their trade, service area, and competition level. We identify the exact search terms your ideal customers use — 'HVAC repair Chicago' or 'licensed roofer Austin TX' — and build your entire SEO strategy around capturing those searches.

Every website includes a mobile-first responsive design, conversion-optimized layout with clear calls to action, service pages for each of your offerings, a contact form with lead notifications, Google Business Profile integration, page speed optimization, and full local SEO setup. Sites are built for fast loading and deployed to a global edge network.

7 business days from the moment we receive your business information and branding preferences. We handle all design, copy, and technical setup. You review the site before it goes live and we make any requested changes.

Yes. You own 100% of your website, domain, content, and all accounts. If you ever leave RankWeld, you take everything with you. We do not hold your website hostage — full ownership is non-negotiable.

Every RankWeld website is built mobile-first, meaning it is designed and optimized for phones first, then tablets and desktops. Since over 70% of contractor searches happen on mobile devices, a fast and responsive mobile experience is a core requirement of every site we build.

Both work — but for different timelines. SEO builds organic rankings over 3 to 6 months and provides long-term, low-cost leads. Google Ads generates leads immediately but requires ongoing budget. Most of our successful clients use both: ads for immediate lead flow while SEO builds momentum. We help you decide based on your market, competition, and budget.

We recommend a minimum ad spend of $750 per month to see meaningful results in most markets. Competitive cities like New York or Los Angeles may require $1,500 to $3,000 per month. Our management fee is separate from your ad spend, which goes directly to Google. We provide full transparency on every dollar spent.

We set up call tracking, form tracking, and Google Analytics 4 conversion events for every client. You receive a monthly report showing exactly how many calls, form submissions, and leads were generated — broken down by channel (organic search, Google Ads, Google Business Profile, direct). Nothing is hidden.

It depends on your market, trade, and budget. A typical contractor in a mid-size market running our Growth plan can expect 15 to 40 qualified leads per month within 90 days. Larger markets and higher ad budgets produce more volume. We set realistic expectations during your free SEO audit based on your specific city and trade.

Our review automation system sends text message and email follow-ups to every job you complete, requesting a Google review. You control the timing and message. Most clients go from under 20 reviews to 50 to 100-plus reviews within their first 90 days, which directly improves their Google map pack rankings and conversion rate.

Negative reviews happen to every business. We help you respond professionally to negative reviews in a way that builds trust with future customers — showing you take feedback seriously. We also help identify patterns in negative feedback so underlying service issues can be addressed. Getting more positive reviews naturally dilutes the impact of negative ones.

There is no magic number, but in most local markets, contractors with 30 to 50 recent positive Google reviews significantly outrank those with fewer. What matters more than the total count is recency — reviews from the past 6 months carry more weight than older ones. Our review automation ensures a steady stream of new reviews every month.