Denver Drain Masters: 31 Top-5 Keywords and 280% More Calls
A two-truck plumbing operation stuck on page 3 of Google with zero online reviews. In 60 days, RankWeld made them the most visible plumber in Denver — and they had to hire three new technicians to keep up.
31
Top-5 Keywords
Before: 0
280%
More Inbound Calls
Before: baseline
4.8★
Google Rating
Before: no profile
4.2x
ROI on Ad Spend
Before: 0x
The Challenge
Buried on Page 3 While Competitors Owned the Map Pack
Denver Drain Masters had a solid reputation with existing customers but couldn't crack the first page of Google for a single plumbing keyword. Their outdated website hadn't been touched in 4 years. They had no GBP, no reviews, and were spending $800/month on Angi leads with a 35% close rate.
Page 3 Google for every target keyword — effectively invisible
No Google Business Profile — missing from Maps entirely
Zero online reviews across all platforms
$800/month on Angi with poor lead quality
Outdated website with no mobile optimization
The Timeline
60 Days From Page 3 to Top of Maps
Foundation
- 54-page SEO website launched in 18 days
- Emergency plumbing campaign live on Google Ads
- Google Business Profile built and fully optimized
- Local citations across 55 directories (Yelp, HomeAdvisor, Angi, etc.)
Traction
- 280% increase in inbound calls vs. pre-campaign
- 31 keywords ranking top 5 in Google Denver SERP
- 37 new Google reviews — 4.8-star average
- Google Ads CPA dropped from $210 to $74
Dominance
- #1 ranked for "emergency plumber Denver" and "drain cleaning Denver"
- 4.2x return on total marketing investment
- Added 3 new service technicians to meet demand
- Referral program launched to multiply word-of-mouth leads
What We Built
A Lead-Generation Machine for a 2-Truck Plumber
54-Page SEO Website
Service pages for every plumbing service, location pages for 11 Denver metro cities, and emergency plumbing content targeting high-intent keywords. 92 Lighthouse mobile score.
Emergency Plumbing Ads
24/7 Google Ads for burst pipes, water heater failure, and drain emergencies. Click-to-call extensions. CPA dropped from $210 to $74 — 65% below industry average.
Google Business Profile
Full GBP build from scratch: categories, services, photos, hours, Q&A, and weekly update posts. Top-3 Map Pack ranking achieved in 38 days.
Review System
Automated post-job SMS and email review requests via RankWeld's review platform. 37 reviews in 60 days, 4.8-star average — from zero to credible overnight.
Citation Building
Consistent NAP across 55+ directories with focus on high-DA plumbing directories. Yelp, HomeAdvisor, Angi, BBB, Houzz, Thumbtack. Every duplicate citation found and corrected.
Competitor Analysis
Deep keyword and backlink gap analysis vs. top 5 Denver plumbers. Content strategy built around keyword gaps with buyer intent. Monthly rank tracking reports.
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