Phoenix Peak Roofing: #1 on Google and $41K in New Contracts
A roofing company relying on door-knocking after monsoon storms — with no digital presence. In 90 days, RankWeld ranked them #1 in Phoenix and built a steady pipeline of 24 organic leads every month.
$41K
New Contracts (90 Days)
Before: $0 digital
24
Monthly Organic Leads
Before: 3
#1
Ranked for "Roof Replacement Phoenix"
Before: page 4
58
SEO Pages Indexed
Before: 0
The Challenge
A Roofing Business Built on Door-Knocking and Storm Chasing
Phoenix Peak Roofing had 8 years of experience and excellent workmanship, but their business model depended entirely on post-storm door-knocking and a suspended Google Business Profile. When storms didn't hit, revenue dried up. They needed a predictable digital lead flow — fast.
Suspended Google Business Profile — invisible in Maps
No website — only a single Facebook page
3 leads/month on slow months, 0 on quiet months
Completely dependent on storm events for revenue
No way to compete for non-emergency roofing jobs
The Timeline
90 Days From No Website to #1 in Phoenix
Launch
- 58-page SEO website built — 54 indexed in 21 days
- Storm damage emergency campaign live on Google Ads
- GBP rebuilt from a suspended listing
- Competitor keyword gap analysis — 140 target keywords identified
Traction
- #1 for "roof replacement Phoenix" — beating companies 10x our size
- 14 organic leads tracked and converted
- $22K in new signed contracts from organic traffic
- Google Ads conversion rate improved 38% after landing page split test
Scale
- 24 organic leads/month — pipeline consistently full
- $41K in new contracts directly from digital (90-day total)
- 4.7-star Google rating with 29 reviews
- Seasonal monsoon damage campaign added for Q3 surge
What We Built
A Complete Roofing Marketing System
58-Page SEO Website
Service pages for roof replacement, repair, inspection, and storm damage. Location pages for 12 Phoenix metro cities. 94 mobile Lighthouse score. Sub-2-second load on 4G.
GBP Reinstatement & Optimization
Filed and won a GBP reinstatement appeal in 7 days. Full optimization: categories, services, photos, posts, and Q&A. Top-3 Map Pack ranking in 42 days.
Storm Damage Campaign
Google Ads campaign targeting storm damage roof repair, with geo-fencing around weather-affected zip codes. Monsoon-season surge strategy built in advance.
Lead Tracking & Attribution
Call tracking numbers on every page and source. GA4 conversion events. Monthly attribution report showing which keywords and channels drive the most revenue.
Review Generation
Post-job automated review requests via SMS. 29 reviews collected in 90 days. Response management for every review — positive and negative.
Seasonal Campaign Strategy
Pre-built campaign playbooks for monsoon season (July–September) and winter storms. Scalable ad budgets tied to weather events and forecast data.
Want Results Like Phoenix Peak Roofing?
Get a free SEO audit and see how we can build a predictable lead pipeline for your roofing business.
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