Indianapolis Siding Solutions: From 9 Referrals to 35 Qualified Estimates a Month
A family-owned siding crew with 14 years of flawless installs across the Indianapolis metro — completely invisible online in a city where homeowners choose siding contractors almost entirely from Google. In 30 days, RankWeld put them in the top-3 Map Pack across Greater Indianapolis and made them the most-reviewed local siding contractor in Marion County.
290%
More Estimate Requests
Before: 9/month
35
Monthly Siding Leads
Before: 9
$94K
New Contracts (30 Days)
Before: $0 digital
4.9★
Google Rating
Before: 11 reviews
The Challenge
14 Years of Quality Work — Zero Digital Pipeline
Indianapolis Siding Solutions had built a 14-year reputation on referred work — vinyl siding replacements, fiber cement installs, storm damage repairs, and soffit projects across Marion County and the Indy suburbs. But Indianapolis homeowners searching Google after a hailstorm or noticing their siding fading found Indy Siding & Windows, national franchise networks with 300+ reviews, and aggregator sites — not the family crew their neighbors trusted. The business ran entirely on word-of-mouth with zero digital attribution.
No Google Business Profile — invisible to 590+ monthly 'siding contractor Indianapolis' searchers
9 estimate requests/month from yard signs and referrals with zero ability to track digital ROI
Indy Siding & Windows and national exterior franchises dominated every siding keyword in the Indianapolis metro with 200+ reviews each
Only 11 Google reviews — homeowners comparing siding quotes always chose contractors with 50+ verified reviews
Missing an estimated $60K–$90K/month in siding replacement revenue during peak spring and fall exterior seasons
The Timeline
30 Days to a Fully Booked Siding Schedule
Siding Visibility Launch
- Google Business Profile fully built and optimized in 48 hours — 7+ service categories covering vinyl siding installation, fiber cement siding, James Hardie siding, wood siding replacement, soffit and fascia, storm damage siding repair, and siding color consultation across Marion County and the greater Indianapolis metro
- Keyword research uncovered strong Indianapolis-specific opportunity: 'siding contractor Indianapolis' (590/mo), 'vinyl siding installation Indianapolis' (480/mo), 'siding replacement near me Indianapolis' (390/mo), and 31 long-tail targets with suburb modifiers (Carmel, Fishers, Greenwood, Avon, Zionsville, Noblesville, Westfield)
- Google Ads campaign launched targeting homeowners actively searching for siding replacement, storm damage repair, and James Hardie installation in the Indianapolis metro — average CPC $9.40 for high-intent replacement queries
- Dedicated conversion landing pages built for vinyl siding, fiber cement siding, storm damage siding repair, and soffit replacement — each geo-targeted to high-income Indianapolis suburbs with aging 1980s–2000s housing stock primed for exterior refresh
Map Pack Entry
- Ranked in top-3 Map Pack for 'siding contractor Indianapolis' within 22 days — previously invisible behind Indy Siding & Windows, Alside Supply, and two nationally-franchised exterior contractors with 200+ reviews each
- First 26 Google reviews collected via post-estimate and post-installation SMS automation — Indianapolis homeowners converted at a 36% review request rate, with detailed project descriptions boosting keyword relevance
- NAP citations corrected and new listings built across 48+ directories including Yelp, Angi, HomeAdvisor, Houzz, Thumbtack, and James Hardie-preferred contractor directories — consistent signals accelerated Map Pack entry in 22 days
- Competitor gap analysis identified 24 keywords where national exterior companies ranked without any Indianapolis suburb-specific content — all targeted with neighborhood-level landing page updates for Carmel, Fishers, and Greenwood
Schedule Booked Solid
- 35 qualified siding estimate requests per month — crews booked 4 weeks out on full replacement jobs averaging $12,000–$18,000 per project across the Indianapolis metro
- 4.9-star Google rating with 44 reviews — outranking every local siding competitor in Marion County and the Indy north suburbs for both 'siding contractor' and 'James Hardie installer Indianapolis' searches
- $94,000 in new contracts attributed to digital channels in the first 30 days, including three full-home fiber cement siding replacements in Carmel and one commercial siding project in Fishers
- 290% increase in estimate requests vs. pre-campaign baseline of 9/month from yard signs and neighbor referrals alone
What We Built
A Siding Lead Machine Built for Indianapolis Exteriors
Siding Google Ads
High-intent campaigns targeting 'siding contractor Indianapolis', 'vinyl siding replacement near me', 'James Hardie installer Carmel', and storm damage siding repair searches. Average CPC $9.40. Every estimate request tracked to keyword and suburb.
Google Business Profile Blitz
Full GBP build in 48 hours — 7+ service categories including vinyl siding, fiber cement, James Hardie, wood replacement, soffit, storm repair, and siding color consultation. 28 geo-tagged before/after project photos. Top-3 Map Pack ranking in 22 days.
Review Automation
Post-estimate and post-installation SMS review requests sent automatically within 2 hours of job completion. 44 verified Google reviews in 30 days at a 36% request conversion rate — 4.9-star average outscoring every siding competitor in Marion County.
Service Landing Pages
Dedicated conversion pages for vinyl siding installation, James Hardie fiber cement, storm damage repair, soffit and fascia, and wood siding replacement — each targeting 3–5 high-intent keywords with Indianapolis suburb modifiers (Carmel, Fishers, Greenwood, Avon, Noblesville).
Citation & Directory Cleanup
NAP inconsistencies corrected and listings built across 48+ directories including Yelp, Angi, HomeAdvisor, Thumbtack, Houzz, and James Hardie preferred contractor directories. Consistent signals across Indiana-specific directories pushed Map Pack rank within 22 days.
Storm Season Content Strategy
Indianapolis sits in a hail corridor that drives demand spikes every spring and fall. Built seasonal landing pages and blog content targeting homeowners searching after storm events — 'siding damage repair Indianapolis' and 'hail damaged siding near me' surge traffic captured at peak intent.
Industry & Location
Learn More About Siding Contractor Marketing
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