Miami Water Shield: From 3 Calls a Month to 47 Emergency Leads
A water damage restoration company invisible online, losing every emergency call to competitors. In 30 days, RankWeld put them in the top-3 Map Pack and made them the go-to restoration contractor in Miami-Dade County.
340%
More Emergency Calls
Before: 3/month
47
Monthly Leads
Before: 3
$68K
New Contracts (30 Days)
Before: $0 digital
4.8★
Google Rating
Before: no profile
The Challenge
Losing Every Emergency Call to Google-Savvy Competitors
Miami Water Shield had 8 years of hands-on experience and a loyal base of insurance adjuster referrals — but zero digital presence. When homeowners searched for emergency water damage help at midnight, they found competitors with polished websites and 200+ Google reviews. Miami Water Shield didn't even appear.
No website — only a basic Google Business Profile with 2 photos
3 emergency calls/month, all from word-of-mouth referrals
No Google reviews — invisible in emergency 'near me' searches
Competitors bidding on every water damage keyword in Miami
Losing $30K–$50K/month in restoration contracts to digital-first rivals
The Timeline
30 Days to Map Pack Domination
Emergency Launch
- Google Business Profile created and fully optimized in 48 hours
- Emergency-focused Google Ads campaign launched (24/7 budget)
- Call-only ads targeting 'water damage Miami' and 18 adjacent keywords
- 24/7 call routing set up to ensure zero missed emergency calls
Map Pack Entry
- Ranked in top-3 Map Pack for 'water damage restoration Miami'
- First 9 Google reviews collected via automated post-job SMS
- NAP citations corrected across 40+ directories (Yelp, BBB, Angi)
- Insurance adjuster referral tracking system activated
Market Domination
- 47 emergency calls/month — ranked #1 in Map Pack
- 4.8-star Google rating with 31 reviews
- $68,000 in new restoration contracts attributed to digital channels
- 340% increase vs. pre-campaign call volume
What We Built
A 24/7 Emergency Lead Machine
Emergency Google Ads
24/7 call-only campaigns targeting 'water damage Miami', 'flooded basement repair', and 'emergency water extraction'. Average CPC $18.20. Every dollar tracked to a call.
Google Business Profile Blitz
Full GBP audit and rebuild in 48 hours — service area coverage, 15 service categories, 40 geo-tagged photos, Q&A seeding, weekly posts. Top-3 Map Pack in 21 days.
Review Automation
Automated SMS review request sent immediately after job close. 31 verified Google reviews in 30 days, 4.8-star average. Professional response templates for every review type.
Citation & NAP Cleanup
NAP inconsistencies corrected across 40+ directories including Yelp, Angi, HomeAdvisor, BBB, and Houzz. Consistent local signals boosted Map Pack rank within 2 weeks.
24/7 Call Routing
Intelligent call tracking and routing ensures every emergency call is answered regardless of time. Missed-call SMS follow-up system captures leads that ring to voicemail.
Insurance Adjuster Outreach
Referral tracking system to attribute leads from insurance adjusters. Digital presence reinforces trust when adjusters verify contractor credentials online.
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