Minneapolis Clean Group: From Referrals to 43 Cleaning Clients a Month
A licensed cleaning company with 9 years of spotless service across the Twin Cities metro — completely invisible online while national franchise brands and gig-economy booking apps captured every Minneapolis homeowner searching for a trusted local cleaner. In 30 days, RankWeld put them in the top-3 Map Pack and turned them into the most-reviewed independent cleaning company in Hennepin County.
290%
More Bookings
Before: 11/month
43
Monthly Cleaning Clients
Before: 11
$78K
New Contracts (30 Days)
Before: $0 digital
4.9★
Google Rating
Before: 6 reviews
The Challenge
9 Years of Spotless Service — Zero Digital Presence
Minneapolis Clean Group had a trained crew, a pristine reputation, and 9 years of loyal referrals from satisfied homeowners across the Twin Cities metro. When Minneapolis residents searched Google for a cleaning company to handle their home or office, they found Molly Maid, Merry Maids, and Handy — not the trusted local team their neighbors relied on for move-out cleans and commercial contracts. The business was completely invisible online.
No Google Business Profile — invisible to 700+ monthly 'cleaning company Minneapolis MN' searchers
11 bookings/month from Nextdoor referrals, a Craigslist ad, and word-of-mouth with zero digital attribution
National cleaning franchises (Molly Maid, Merry Maids) and apps (Handy, Amazon Home Services) dominated every cleaning keyword in the Minneapolis metro
Only 6 Google reviews — homeowners and property managers chose franchises with 200+ reviews over an unknown local cleaner
Losing an estimated $50K–$80K/month in residential and commercial cleaning contracts to better-marketed national brands
The Timeline
30 Days to a Fully Booked Cleaning Calendar
Cleaning Company Visibility Launch
- Google Business Profile fully optimized — 8+ service categories covering residential deep cleaning, recurring house cleaning, move-in/move-out cleaning, post-construction cleanup, commercial office cleaning, Airbnb turnover service, carpet cleaning, and window washing
- Keyword research — 'cleaning company Minneapolis MN' (700/mo), 'house cleaning service Minneapolis' (520/mo), 34 long-tail targets including neighborhood modifiers (Uptown, Edina, Eden Prairie, Minnetonka, Plymouth, Bloomington, Wayzata, Maple Grove, Woodbury)
- Google Ads campaign launched targeting homeowners and property managers searching for recurring cleaning, deep cleans, and move-out services across Hennepin and Ramsey counties
- Dedicated landing pages built for residential recurring cleaning, deep cleaning, move-in/move-out, and commercial office services — each targeting 3–5 high-intent keywords with Twin Cities neighborhood modifiers
Map Pack Entry
- Ranked in top-3 Map Pack for 'cleaning company Minneapolis MN' — previously invisible behind national franchise cleaning brands and booking platforms like Handy and Amazon Home Services dominating every local search
- First 22 Google reviews collected via post-service SMS automation sent 1 hour after cleaning crew completion confirmation
- NAP citations corrected and built across 38+ directories including Yelp, Angi, HomeAdvisor, Thumbtack, Houzz, and Homejoy — consistent signals pushed Map Pack rank within 3 weeks
- Competitor gap analysis: identified 31 keywords where national cleaning franchises ranked with zero Minneapolis neighborhood-specific content signals
Booking Calendar Fully Loaded
- 43 new cleaning clients per month — crews booked 4 weeks out with two commercial office cleaning contracts signed for downtown Minneapolis office buildings
- 4.9-star Google rating with 51 reviews — outranking all national franchise cleaning brands for Minneapolis residential and commercial cleaning searches
- $78,000 in new cleaning contracts attributed to digital channels in first 30 days, anchored by a $32K annual office cleaning contract and a $22K recurring residential cleaning package
- 290% increase in bookings vs. pre-campaign baseline of 11/month from Nextdoor, word-of-mouth, and a single Craigslist ad
What We Built
A Cleaning Company Lead Machine That Beats the National Franchises
Cleaning Company Google Ads
High-intent campaigns targeting 'cleaning company Minneapolis MN', 'house cleaning service Minneapolis', 'move out cleaning Minneapolis MN', and commercial office cleaning searches. Average CPC $6.40. Every booking tracked to a keyword and ad group.
Google Business Profile Blitz
Full GBP build in 48 hours — 8+ service categories including recurring residential cleaning, deep cleaning, move-in/move-out, Airbnb turnover, and commercial office cleaning. 28 geo-tagged before/after photos covering Uptown, Edina, and Eden Prairie. Top-3 Map Pack ranking in 20 days.
Review Automation
Post-service SMS review request sent automatically 1 hour after crew completion confirmation. 51 verified Google reviews in 30 days, 4.9-star average — outscoring all national cleaning franchises for Minneapolis residential and commercial cleaning searches.
Service Landing Pages
Dedicated conversion pages for recurring home cleaning, deep cleaning, move-in/move-out, Airbnb turnover, and commercial office cleaning — each targeting 3–5 high-intent keywords with Twin Cities neighborhood modifiers (Uptown, Edina, Eden Prairie, Minnetonka, Plymouth, Bloomington).
Citation & Directory Cleanup
NAP inconsistencies corrected and listings built across 38+ directories including Yelp, Angi, HomeAdvisor, Thumbtack, and Houzz. Consistent signals helped push Map Pack rank within 3 weeks of launch.
Franchise Displacement
Identified 31 keywords where Molly Maid and Merry Maids ranked with zero Minneapolis neighborhood-specific content. Targeted GBP posts, geo-tagged before/after photos, and neighborhood landing pages displaced them from top-3 on 22 of those terms within the first month.
Industry & Location
Learn More About Cleaning Company Marketing
Want Results Like Minneapolis Clean Group?
Get a free SEO audit and see exactly what it would take to beat the national cleaning franchises and dominate cleaning searches in your local market.
More Case Studies
See More Real Results
Austin, TX
Austin HVAC Kings
312% Organic Traffic Growth in 90 Days
312%
Traffic Growth
47
Monthly Leads
4.9★
Google Rating
Denver, CO
Denver Drain Masters
31 Top-5 Keywords and 280% More Calls in 60 Days
31
Top-5 Keywords
280%
More Calls
4.2x
ROI
Albuquerque, NM
Albuquerque Metal Roof Ridge Cap Sealant Failure Repair Guys
155% More Metal Ridge Cap Sealant Repair Calls and $14K in Annual Revenue From Albuquerque, Bernalillo County, Northeast Heights, Westside, North Valley, Corrales, Rio Rancho, and Paradise Hills Homeowners Booking High-Altitude UV Metal Ridge Cap Sealant Photodegradation Repair Jobs, Extreme Daily Thermal Cycling Metal Ridge Cap Sealant Separation Repair Jobs, and Bernalillo County Monsoon Afternoon Thunderstorm Wind Metal Ridge Cap Sealant Edge Peel Repair Jobs in 90 Days
155%
More Ridge Cap Sealant Calls
$14K
Annual Revenue
4.9★
Google Rating
5
Projects/Month
Want results like this for your contracting business?
