Austin HVAC Pros: From 2 Leads a Month to 47 Organic Leads
A family-owned HVAC company surviving on referrals and a dead Angi listing. In 90 days, RankWeld built their entire digital presence and made them the top-ranked HVAC contractor in Austin.
312%
Organic Traffic Growth
Before: baseline
47
Monthly Organic Leads
Before: 2
4.9★
Google Rating
Before: no profile
72
SEO Pages Built
Before: 0
The Challenge
Invisible in the Most Competitive HVAC Market in Texas
Austin HVAC Pros had been operating for 11 years on referrals and a dormant Angi listing that generated 2 leads per month — barely enough to keep one technician busy. Meanwhile, competitors with aggressive digital campaigns were dominating Google and capturing every emergency call.
No website — a Facebook page from 2017
No Google Business Profile — invisible in Maps
2 leads/month from a stale Angi listing
Competitors ranked top-3 for every HVAC keyword in Austin
No way to collect or showcase customer reviews
The Timeline
90 Days to Market Domination
Foundation
- 72-page SEO website built from scratch
- Local SEO for 14 cities across Central Texas
- Google Business Profile created and optimized
- Google Ads campaigns launched (HVAC repair + installation)
Momentum
- 63 of 72 pages indexed on Google
- Ranked #3 for "HVAC repair Austin"
- Review automation launched — 18 new 5-star reviews
- Google Ads QS improved from 4 to 8
Scale
- 47 organic leads/month — ranked #1 for "AC repair Austin"
- 52 Google reviews, 4.9-star average
- 312% organic traffic vs. pre-campaign baseline
- $14,200 avg monthly revenue directly attributable to digital
What We Built
A Complete Digital Marketing Engine
72-Page SEO Website
Service pages for every HVAC service, location pages for 14 Central Texas cities, blog posts covering seasonal HVAC topics, and FAQ pages. Mobile-first, 91 Lighthouse score.
Google Ads Campaigns
Emergency HVAC repair, AC installation, and furnace tune-up campaigns. Average CPC $11.40 vs. $22 industry average. Quality Score improved from 4 to 8 in 60 days.
Google Business Profile
Complete GBP setup, category optimization, weekly posts, service photos, Q&A management, and competitor category analysis. Ranked in top-3 Map Pack in 45 days.
Review Automation
Automated SMS + email review requests after every job. 52 reviews collected in 90 days, 4.9-star average. Professional response templates for every review type.
Local SEO & Citations
NAP consistency across 60+ directories (Yelp, Angi, HomeAdvisor, BBB, Houzz). Schema markup for every service and location page. Internal linking across all 72 pages.
Monthly Reporting
GA4 dashboard with conversion tracking, keyword rank reporting, call tracking, and lead attribution by source. Clear ROI visibility every month.
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