Dallas Foundation Pros: Beating National Brands With 22 Leads a Month
A family-owned foundation repair company invisible online, losing every high-value slab repair job to Olshan and Ram Jack. In 30 days, RankWeld put them in the top-3 Map Pack and made them the most-reviewed foundation contractor in Dallas.
180%
More Qualified Leads
Before: 4/month
22
Monthly Leads
Before: 4
$95K
New Contracts (30 Days)
Before: $0 digital
4.9★
Google Rating
Before: no profile
The Challenge
Outgunned by National Franchises With Million-Dollar Marketing Budgets
Dallas Foundation Pros had 12 years of hands-on experience repairing slab foundations across DFW — but zero digital presence. When homeowners searched for foundation crack repair after Texas summer soil shifts, they found Olshan Foundation Solutions and Ram Jack on page one. Dallas Foundation Pros didn't appear until page three.
No Google Business Profile — invisible in 'near me' and Map Pack searches
4 qualified leads/month, all from yard-sign referrals and word of mouth
Competitors (Olshan, Ram Jack) dominated every high-value keyword in DFW
No reviews — homeowners chose the brand with 300+ reviews over the unknown
Losing an estimated $80K–$120K/month in contracts to better-marketed rivals
The Timeline
30 Days to Map Pack Domination
Foundation Launch
- Google Business Profile created and fully optimized within 72 hours
- Keyword research — 'foundation repair Dallas' (1,200/mo), 'foundation crack repair' (800/mo), 22 long-tail targets
- Google Ads campaign launched targeting foundation repair + pier and beam + slab leak keywords
- Dedicated service landing pages built: slab repair, pier and beam, crack repair, waterproofing
Map Pack Entry
- Ranked in top-3 Map Pack for 'foundation repair Dallas' — previously invisible
- First 14 Google reviews collected via post-estimate SMS automation
- NAP citations corrected across 45+ directories (Yelp, BBB, Angi, HomeAdvisor)
- Competitor gap analysis: identified 11 keywords where Olshan ranked but Dallas Foundation Pros could displace
Market Leader
- 22 qualified leads/month — #1 in Map Pack for primary keywords
- 4.9-star Google rating with 27 reviews — outscoring national franchise competitors
- $95,000 in new foundation repair contracts attributed to digital channels
- 180% increase in qualified leads vs. pre-campaign baseline of 4/month
What We Built
A Local SEO Machine That Beats National Brands
Foundation Repair Google Ads
High-intent campaigns targeting 'foundation repair Dallas', 'slab repair DFW', 'pier and beam repair', and 'basement waterproofing'. Average CPC $14.80. Every lead tracked to a keyword.
Google Business Profile Blitz
Full GBP build in 72 hours — service area coverage across DFW, 12 service categories, 30 geo-tagged photos, Q&A seeding, weekly posts. Top-3 Map Pack ranking in 21 days.
Review Automation
Post-estimate SMS review request sent automatically after every site visit. 27 verified Google reviews in 30 days, 4.9-star average — outscoring Olshan and Ram Jack in the local pack.
Service Landing Pages
Dedicated conversion pages for slab repair, pier and beam, foundation crack repair, and basement waterproofing — each targeting 3-5 high-intent keywords with local city modifiers.
Citation & NAP Cleanup
NAP inconsistencies corrected across 45+ directories including Yelp, Angi, HomeAdvisor, BBB, and Houzz. Consistent local signals boosted Map Pack rank within 2 weeks.
Competitor Gap Strategy
Identified 11 high-value keywords where national brands ranked but had weaker local signals. Targeted content and citations displaced Olshan from top-3 on 7 of those terms.
Industry
Learn More About Foundation Repair Marketing
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