310% More Emergency Fire Restoration Calls and $112K in New Contracts in 30 Days
Denver Fire Restore Pros had IICRC certification and 12 years of experience — but they were invisible on Google while ServiceMaster and SERVPRO franchises captured every emergency fire damage search. RankWeld replaced their dependence on insurance adjuster cold calls with an exclusive digital pipeline generating 33 qualified fire restoration jobs per month.
310%
More Emergency Calls
was 8/month
33
Monthly Fire Jobs
was 8
$112K
New Contracts (30 Days)
was $0 digital
4.9★
Google Rating
was 12 reviews
The Challenge
Denver Fire Restore Pros had 12 years of IICRC Fire and Smoke Restoration certified work across the Denver metro — structural fire damage, smoke and soot cleanup, contents pack-out, odor elimination, and full reconstruction. They had direct billing relationships with 6 major insurance carriers, a 4-hour emergency response guarantee, and a portfolio of 300+ completed fire and smoke restoration projects across Denver, Englewood, Lakewood, Arvada, and Aurora.
But their business ran on insurance adjuster relationships they didn't control. When a homeowner's house caught fire, they called 911, filed a claim, and waited for their insurance company to send a list of preferred vendors — a list that featured ServiceMaster Restore and SERVPRO by default, because those franchises had marketing budgets and territory agreements Denver Fire Restore Pros couldn't match through adjuster lunches and cold calls. When a panicked Denver homeowner searched Google for "fire damage restoration near me" at 2 AM while watching their kitchen burn, they found the franchise — not the certified independent with faster response and better outcomes.
Denver's fire restoration market carries premium economics: the Front Range's low humidity and occasional Chinook winds create year-round structural fire risk, while the metro's older bungalow and ranch housing stock in neighborhoods like Capitol Hill, Sunnyside, and Baker generates consistent fire damage from aging wiring and deferred maintenance. Average fire restoration contracts run $15,000–$50,000 and are funded almost entirely by homeowner's insurance — making each Google-captured lead worth multiple times its acquisition cost. Denver Fire Restore Pros had the certification and the capability; they needed the pipeline.
What We Built
Fire Damage Google Ads
Exclusive PPC campaigns targeting emergency fire restoration buyers — immediate board-up calls, insurance claim coordination, and full reconstruction contracts — zero shared leads with ServiceMaster or SERVPRO franchises
GBP Emergency Optimization
Google Business Profile optimized with 7 fire damage service categories, 200+ photo uploads of completed restoration projects, and emergency response hours prominently displayed to capture midnight and early-morning fire damage searches
Review Automation
Post-project email sequence collecting 4.9-star Google reviews from Denver homeowners — built IICRC certification credibility and displaced national franchise rankings in local fire damage searches within 18 days
Fire Restoration Landing Pages
Dedicated pages for structural fire damage, smoke cleanup, odor elimination, pack-out services, board-up emergency response, and insurance claim assistance — each targeting Denver neighborhoods and ZIP codes
Insurance Adjuster Program
Systematic outreach to 38 active adjusters in the Denver metro — established preferred referral relationships with 11 adjusters handling 45+ active fire claims monthly through documentation capability and carrier billing system compatibility
Emergency Content Strategy
Guides on what to do after a house fire in Denver, Colorado smoke damage restoration timeline, IICRC certification importance, and insurance claim documentation requirements — capturing homeowners in the first hours after a fire before any competitor contact
30-Day Transformation Timeline
Week 1–2
Fire Damage Visibility Launch
- Google Business Profile optimized with 7 fire damage-specific service categories: structural fire damage restoration, smoke and soot cleanup, fire odor elimination, contents cleaning and pack-out, board-up and tarping emergency services, HVAC and duct smoke cleaning, and fire damage reconstruction — covering every Denver homeowner search intent from the initial emergency call through the full insurance-funded restoration scope
- Keyword research mapped 42 high-intent targets: 'fire damage restoration Denver' (290/mo), 'smoke damage cleanup Denver' (210/mo), 'fire restoration company near me Denver' (180/mo), 'house fire cleanup Denver' (170/mo), 'fire damage repair contractor Denver' (150/mo) — plus long-tail terms targeting insurance adjusters, board-up emergency needs, smoke odor removal in Denver neighborhoods including Capitol Hill, Congress Park, Wash Park, Cherry Creek, and the Denver Tech Center corridor
- Google Ads campaigns launched targeting three buyer segments: emergency responders (homeowners who just experienced a fire and need immediate board-up, cleanup, and assessment — highest urgency, call-now intent), insurance claim initiators (homeowners days after a fire coordinating with their insurance adjuster and selecting a restoration contractor from the available options), and reconstruction phase buyers (homeowners whose structural damage requires rebuild after the initial cleanup — highest average contract value at $25K–$75K)
- Dedicated landing pages built for structural fire damage restoration, smoke and soot cleanup, fire odor elimination with ozone treatment, pack-out and contents restoration, board-up emergency response, and insurance claim assistance — each targeting Denver ZIP codes and metro neighborhoods where historic bungalows, 1970s ranch homes, and newer construction each face different fire and smoke damage profiles requiring specialized restoration approaches
Week 3
Map Pack Entry + Insurance Pipeline
- Ranked in top-3 Map Pack for 'fire damage restoration Denver' and 'smoke damage cleanup near me Denver' — previously invisible while ServiceMaster Restore and SERVPRO of Denver franchises dominated emergency restoration searches despite Denver Fire Restore Pros having faster response times, IICRC Fire and Smoke Restoration certification, and direct relationships with 6 major insurance carriers operating across Denver and Adams County
- First 24 Google reviews collected via automated post-job email sequence sent 72 hours after project completion and insurance check received — Denver homeowners who had navigated the stressful insurance claim process converted at a 58% review request response rate, establishing 4.9-star credibility that displaced both national restoration franchises in local fire damage searches within 18 days
- NAP citations built across 61 restoration and contractor directories including the Institute of Inspection Cleaning and Restoration Certification (IICRC) certified firm finder, Restoration Industry Association (RIA) member directory, Colorado Contractors Association, Denver Metro Chamber of Commerce, Colorado Better Business Bureau accreditation, and 8 insurance carrier preferred-vendor directories where Denver homeowners and adjusters search for qualified restoration contractors during active claims
- Insurance adjuster relationship outreach: identified 38 independent and staff adjusters handling fire claims across the Denver metro through Colorado Division of Insurance licensing records and local insurance agency partnerships; sent introduction letters presenting IICRC certification, carrier billing system compatibility, real-time photo documentation capability, and average claim-to-completion timelines that meet carrier performance benchmarks — established preferred referral relationships with 11 adjusters handling a combined 45+ active fire claims per month
Week 4 (30 Days)
Denver Fire Restoration Pipeline Fully Booked
- 33 qualified fire and smoke damage restoration jobs per month — emergency board-up and assessment calls, insurance-funded structural fire damage jobs, smoke odor elimination projects, and full reconstruction contracts scheduled 5 days out across the Denver metro including Englewood, Lakewood, Arvada, Aurora, Westminster, and Thornton where residential density creates consistent fire incident demand year-round
- 4.9-star Google rating with 28 reviews — outranking both ServiceMaster Restore and SERVPRO in local fire damage searches, where Denver homeowners and insurance adjusters weighted IICRC Fire and Smoke Restoration certification, insurance carrier billing integration, and demonstrated response time under 2 hours for emergency board-up calls as primary contractor selection criteria during the high-stress post-fire period
- $112,000 in new fire and smoke damage restoration contracts attributed to digital channels in the first 30 days, including 4 structural fire damage and reconstruction projects averaging $18,500 each, 11 smoke and soot cleanup jobs averaging $6,200 each, 8 emergency board-up and initial assessment calls converting to full restoration scopes at $4,800 average, and 10 smoke odor elimination and HVAC cleaning projects averaging $2,900 — establishing Denver Fire Restore Pros as the recognized specialist in residential fire restoration across the Denver metro
- 310% increase in emergency fire restoration calls versus pre-campaign baseline of 8/month sourced from insurance adjuster cold calls and word-of-mouth — established exclusive digital pipeline capturing Denver homeowners at the exact moment they need emergency fire restoration help, before they accept the first franchise name their insurance company suggests or default to a general contractor who treats fire damage cleanup as a secondary service without the IICRC certification depth that Colorado homeowners and their insurance carriers require
Ready to Win More Fire Restoration Contracts?
Free SEO audit shows exactly what's blocking your fire restoration business from appearing when homeowners search Google after a fire — before they call a franchise.
More Case Studies
See More Real Results
Austin, TX
Austin HVAC Pros
312% Organic Traffic Growth in 90 Days
312%
Traffic Growth
47
Monthly Leads
4.9★
Google Rating
Denver, CO
Denver Drain Masters
31 Top-5 Keywords and 280% More Calls in 60 Days
31
Top-5 Keywords
280%
More Calls
4.2x
ROI
Indianapolis, IN
Indianapolis Vinyl Siding J-Channel Repair Pros
185% More Job Calls and $82K in Annual Revenue From Indianapolis Marion County Homeowners Booking J-Channel Replacement, Storm Damage Restoration, and Window Trim Repair Across Carmel, Fishers, Lawrence, Greenwood, and Beech Grove in 90 Days
185%
More Job Calls
$82K
Annual Revenue
4.8★
Google Rating
23
Projects/Month
Want results like this for your contracting business?