Fort Worth Fence Pros: From Referrals to 28 Qualified Leads a Month
A family-owned fencing company with 12 years of exceptional craftsmanship and a loyal repeat customer base — completely invisible online in the booming DFW metro market. In 30 days, RankWeld put them in the top-3 Map Pack across Greater Fort Worth and made them the most-reviewed local fence company in Tarrant County.
290%
More Quote Requests
Before: 7/month
28
Monthly Fence Leads
Before: 7
$54K
New Contracts (30 Days)
Before: $0 digital
4.9★
Google Rating
Before: 6 reviews
The Challenge
12 Years of Craftsmanship — Zero Digital Presence
Fort Worth Fence Pros had a crew of skilled craftsmen, premium materials, and 12 years of referrals from satisfied homeowners across Tarrant County. When Fort Worth residents searched Google for fence installation or needed storm damage repairs, they found national franchise operators and big-box referral networks — not the family crew their neighbors trusted. The business was completely invisible online.
No Google Business Profile — invisible to 720+ monthly 'fence company Fort Worth TX' searchers
7 quote requests/month from yard signs, truck wraps, and neighbor referrals with zero digital attribution
National fencing franchises dominated every fence installation keyword in Fort Worth metro
Only 6 Google reviews — homeowners planning $5K–$15K fence projects chose companies with 200+ reviews over an unknown local crew
Losing an estimated $40K–$60K/month in new residential and commercial fencing work to better-marketed competitors
The Timeline
30 Days to a Fully Booked Fencing Schedule
Fence Contractor Visibility Launch
- Google Business Profile fully optimized — 8+ service categories covering wood privacy fences, chain-link installation, vinyl fencing, iron fence installation, fence repair, commercial fencing, and custom gate installation
- Keyword research — 'fence company Fort Worth TX' (720/mo), 'fence installation near me Fort Worth' (540/mo), 24 long-tail targets including neighborhood modifiers (Sundance Square, Westover Hills, TCU, Ridglea, Hulen, North Fort Worth)
- Google Ads campaign launched targeting homeowners searching for privacy fences, new fence installation after storms, and commercial fencing contracts across Tarrant County
- Dedicated landing pages built for wood fences, vinyl fencing, chain-link, iron fences, and fence repair — each targeting Fort Worth metro neighborhoods with specific service pages
Map Pack Entry
- Ranked in top-3 Map Pack for 'fence company Fort Worth TX' — previously invisible behind national franchise operators like The Fence Company and regional chains
- First 17 Google reviews collected via post-job SMS automation sent within 2 hours of project completion
- NAP citations corrected and built across 40+ directories including Yelp, Angi, HomeAdvisor, Thumbtack, and Porch — consistent signals pushed Map Pack rank within 3 weeks
- Competitor gap analysis: identified 19 keywords where national fencing brands ranked with zero Fort Worth-specific local content signals
Pipeline Fully Booked
- 28 qualified fence installation and repair quote requests/month — crews booked 3 weeks out and scheduling commercial jobs into the following month
- 4.9-star Google rating with 38 reviews — outranking all regional fencing companies for Fort Worth residential and commercial fence installation searches
- $54,000 in new contracts attributed to digital channels in first 30 days, including two commercial fencing projects for a local property management company
- 290% increase in quote requests vs. pre-campaign baseline of 7/month from yard signs, truck wraps, and word-of-mouth referrals
What We Built
A Fence Company Lead Machine That Beats the National Franchises
Fence Company Google Ads
High-intent campaigns targeting 'fence installation Fort Worth TX', 'privacy fence near me', 'fence company Tarrant County', and storm damage fence repair searches. Average CPC $7.80. Every quote request tracked to a keyword and ad group.
Google Business Profile Blitz
Full GBP build in 48 hours — 8+ service categories including wood privacy fences, vinyl fencing, chain-link, iron fence installation, commercial fencing, and custom gates. 24 geo-tagged before/after project photos. Top-3 Map Pack ranking in 21 days.
Review Automation
Post-job SMS review request sent automatically 2 hours after project completion. 38 verified Google reviews in 30 days, 4.9-star average — outscoring all regional fencing companies for Fort Worth residential fence installation.
Service Landing Pages
Dedicated conversion pages for wood privacy fences, vinyl fencing, chain-link installation, iron fences, and fence repair — each targeting 3–5 high-intent keywords with Fort Worth neighborhood modifiers (Westover Hills, Ridglea, TCU, Hulen, North Fort Worth).
Citation & Directory Cleanup
NAP inconsistencies corrected and listings built across 40+ directories including Yelp, Angi, HomeAdvisor, Thumbtack, and Porch. Consistent signals helped push Map Pack rank within 3 weeks of launch.
Franchise Displacement Strategy
Identified 19 keywords where national fencing franchises ranked with zero Fort Worth-specific content. Targeted GBP posts, geo-tagged project photos, and neighborhood landing pages displaced them from top-3 on 14 of those terms within the first month.
Industry & Location
Learn More About Fence Company Contractor Marketing
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