LA Solar Pros: Beating Sunrun and SunPower With 31 Qualified Quotes a Month
A 5-person solar installation crew surviving on referrals in the most competitive solar market in America. In 30 days, RankWeld put them in the top-3 Map Pack across Los Angeles County and made them the most-reviewed local installer in their service area.
420%
More Quote Requests
Before: 6/month
31
Monthly Solar Leads
Before: 6
$185K
New Contracts (30 Days)
Before: $0 digital
4.9★
Google Rating
Before: 4 reviews
The Challenge
Outgunned by National Solar Brands With $100M Marketing Budgets
LA Solar Pros had 8 years of installation experience and glowing referral reviews — but zero digital presence in the country's largest solar market. When homeowners searched for solar installers, they found Sunrun, SunPower, Tesla Energy, and Palmetto Solar. LA Solar Pros didn't appear anywhere on the first three pages of Google.
No Google Business Profile — invisible to 2,400+ monthly 'solar panels Los Angeles' searches
6 quote requests/month, all from word-of-mouth referrals with no digital attribution
National installers (Sunrun, SunPower) dominated every solar keyword in LA County
Only 4 Google reviews — homeowners chose services with 500+ reviews over unknown local installers
Losing an estimated $200K–$300K/month in uncaptured work to better-marketed competitors
The Timeline
30 Days to a Pipeline Full of Solar Quotes
Solar Visibility Launch
- Google Business Profile fully optimized — 12+ service categories covering residential, commercial, and battery storage installations
- Keyword research — 'solar panels Los Angeles' (2,400/mo), 'solar installation near me' (1,800/mo), 28 long-tail installer targets including neighborhood modifiers (Pasadena, Glendale, Santa Monica)
- Google Ads campaign launched targeting homeowners researching solar savings and IRA tax credit eligibility
- Dedicated landing pages built for residential solar, commercial solar, solar battery storage, and EV charging installation
Map Pack Dominance
- Ranked in top-3 Map Pack for 'solar company Los Angeles' — previously invisible behind national installers Sunrun and SunPower
- First 22 Google reviews collected via post-site-visit SMS automation sent after each consultation
- NAP citations corrected and built across 40+ directories (Yelp, Houzz, Angi, HomeAdvisor, SolarReviews, EnergySage)
- Competitor gap analysis: identified 17 keywords where national solar brands ranked but local installers could outrank them with better local signals
Pipeline Full
- 31 solar quote requests/month — sales calendar booked 5 weeks out for the first time in company history
- 4.9-star Google rating with 48 reviews — outranking Sunrun and SunPower for local installer searches
- $185,000 in new solar installation contracts attributed to digital channels in first 30 days
- 420% increase in quote requests vs. pre-campaign baseline of 6/month from referrals only
What We Built
A Solar Lead Machine That Beats National Brands
Solar Google Ads
High-intent campaigns targeting 'solar panels Los Angeles', 'solar installation near me', 'solar battery storage LA', and IRA tax credit searches. Average CPC $14.80. Every quote request tracked to a keyword and ad group.
Google Business Profile Blitz
Full GBP build in 48 hours — 12+ service categories covering residential, commercial, and EV charging. 30 geo-tagged job site photos, Q&A seeding about tax credits and financing. Top-3 Map Pack ranking in 21 days.
Review Automation
Post-consultation SMS review request sent automatically 24 hours after each site visit. 48 verified Google reviews in 30 days, 4.9-star average — outscoring Sunrun and SunPower for local installer searches.
Solar Landing Pages
Dedicated conversion pages for residential solar, commercial solar, solar battery storage (Powerwall/Enphase), and EV charging installation — each targeting 3-5 high-intent keywords with Los Angeles neighborhood modifiers.
Citation & Directory Cleanup
NAP inconsistencies corrected and listings built across 40+ directories including SolarReviews, EnergySage, Yelp, Angi, and HomeAdvisor. Consistent signals pushed Map Pack rank within 3 weeks.
National Brand Displacement
Identified 17 keywords where Sunrun and SunPower ranked with weak local signals. Targeted content and GBP posts displaced them from top-3 on 12 of those terms within the first month.
Industry & Location
Learn More About Solar Contractor Marketing
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