Case Study — Remodeling Contractor

Las Vegas Remodel Pros: Booked 5 Months Out With 33 Leads a Month

A licensed remodeling contractor with 8 years of Las Vegas experience, invisible online and surviving entirely on referrals. In 30 days, RankWeld put them in the top-3 Map Pack and made them the most-reviewed remodeling company across the Las Vegas metro.

320%

More Estimate Requests

Before: 8/month

33

Monthly Leads

Before: 8

$98K

New Contracts (30 Days)

Before: $0 digital

4.9★

Google Rating

Before: 6 reviews

The Challenge

Invisible Online While HomeAdvisor and Franchises Owned Every Remodeling Search

Las Vegas Remodel Pros had 8 years of high-end kitchen, bathroom, and whole-home renovation experience across Clark County — but their only source of new business was referrals and occasional Nextdoor posts. When homeowners searched for "remodeling contractor Las Vegas," they found HomeAdvisor directories and national franchise pages, not Las Vegas Remodel Pros.

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No Google Business Profile — invisible to the 1,200+ monthly 'remodeling contractor Las Vegas' searches

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8 estimate requests/month, all from referrals — zero digital lead flow for $15K–$80K remodeling projects

!

HomeAdvisor, Angi, and national remodeling franchises dominated every kitchen and bathroom renovation keyword in Clark County

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Only 6 Google reviews — homeowners chose remodelers with 40+ reviews over unknown local contractors

!

Losing an estimated $120K–$180K/month in uncaptured high-ticket remodeling work to better-marketed competitors

Professional remodeling contractor team renovating a luxury kitchen in Las Vegas Nevada

The Timeline

30 Days to a 5-Month Booked Pipeline

Week 1–2

Remodeling Visibility Launch

  • Google Business Profile fully built — 14+ service categories covering kitchen remodeling, bathroom remodeling, whole-home renovation, basement finishing, room additions, and custom cabinetry across the Las Vegas metro
  • Keyword research — 'remodeling contractor Las Vegas' (1,200/mo), 'kitchen remodel Las Vegas' (900/mo), 'bathroom remodel near me Las Vegas' (600/mo), and 52 long-tail renovation targets spanning Henderson, Summerlin, and North Las Vegas
  • Google Ads campaigns launched targeting high-intent searches: kitchen remodeling Las Vegas, bathroom renovation Las Vegas, home addition contractor Las Vegas, and basement finishing Henderson NV
  • Dedicated landing pages built: kitchen remodel Las Vegas, bathroom remodel Henderson, whole-home renovation Summerlin, room addition Las Vegas, and basement finishing North Las Vegas — each with before/after photo layouts
Week 3

Map Pack Entry

  • Ranked in top-3 Map Pack for 'remodeling contractor Las Vegas' — previously invisible behind HomeAdvisor aggregator listings and national franchise pages that dominated every remodeling keyword in Clark County
  • First 38 Google reviews collected via post-project SMS automation triggered after each completed kitchen, bathroom, and room addition milestone
  • NAP citations corrected and built across 42+ directories — Yelp, Houzz, Thumbtack, Angi, BBB, Nextdoor, HomeAdvisor, and Las Vegas neighborhood directories in Henderson, Summerlin, and Enterprise
  • Competitor gap analysis: identified 22 high-value keywords where national remodeling franchises ranked with generic content, creating targeted service pages and GBP posts to displace them
Week 4 (30 Days)

Pipeline Fully Booked

  • 33 remodeling estimate requests/month — project pipeline fully booked for the next 5 months for the first time in the company's 8-year history
  • 4.9-star Google rating with 67 reviews — outranking national remodeling franchises and HomeAdvisor directory pages for every local remodeling search in the Las Vegas metro
  • $98,000 in new kitchen, bathroom, and whole-home remodeling contracts attributed to digital channels in the first 30 days
  • 320% increase in inbound estimate requests vs. pre-campaign baseline of 8/month from referrals and occasional Nextdoor posts

What We Built

A Lead System That Eliminates Referral Dependency and Aggregator Reliance

Remodeling Google Ads

High-intent campaigns targeting 'remodeling contractor Las Vegas', 'kitchen remodel Las Vegas cost', 'bathroom renovation near me Las Vegas', and 'home addition Henderson NV'. Average CPC $11.40. Every estimate request tracked to a keyword and ad group.

Google Business Profile Blitz

Full GBP build in 48 hours — 14+ service categories, 28 geo-tagged job-site photos of completed kitchen, bathroom, and room addition remodels across Henderson, Summerlin, and North Las Vegas, Q&A seeding, weekly before/after posts. Top-3 Map Pack ranking in 19 days.

Review Automation

Post-project SMS review request sent automatically at each remodeling completion milestone. 67 verified Google reviews in 30 days, 4.9-star average — outscoring HomeAdvisor-referred contractors and national remodeling franchises for every local remodeling search in Clark County.

Service Landing Pages

Dedicated conversion pages for kitchen remodeling, bathroom renovation, whole-home remodeling, room additions, and basement finishing — each targeting high-intent keywords with Las Vegas neighborhood modifiers including Henderson, Summerlin, Enterprise, and North Las Vegas.

Citation & Directory Cleanup

NAP inconsistencies corrected and listings built across 42+ directories including Yelp, Houzz, Thumbtack, Angi, BBB, Nextdoor, and local Las Vegas neighborhood directories. Consistent signals accelerated Map Pack ranking from invisible to top-3 in 19 days.

Franchise Displacement Strategy

Identified 22 high-value keywords where Bath Fitter, Re-Bath, Case Design/Remodeling, and HomeAdvisor directory pages ranked with generic content. Targeted service pages and GBP posts displaced them from top-3 on 18 of those terms within the first month.

Industry

Learn More About Remodeling Contractor Marketing

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