320% More Generator Installation Quote Requests and $112K in New Contracts in 30 Days

The Challenge

Orlando Generator Pros had 11 years of experience installing whole-home standby generators across Central Florida. They were Generac's authorized dealer for Orange and Seminole counties, holding NABCEP credentials and maintaining manufacturer service authorizations for both Generac and Kohler — the two brands homeowners specifically request when investing $10,000–$20,000 in whole-home power protection.

But their business was almost entirely reactive. After Hurricane Ian devastated Southwest Florida in 2022, demand for whole-home generators surged across the state — and Orlando Generator Pros captured none of it digitally. Storm-chasing canvassing teams knocked doors in Windermere and Dr. Phillips while national Generac dealer chains captured every homeowner who searched Google. The owner watched a competitor close seven $14,000 installations in a single week from a Google Ads campaign while his team worked leads from builder introductions and word of mouth.

Central Florida's generator market is among the most compelling in the country: 5+ million residents in the hurricane belt, a premium suburban housing stock in Orange, Seminole, Osceola, and Lake counties where $500,000–$1.5 million homes represent the exact homeowner profile willing to invest in whole-home standby power, and a year-round anxiety about power reliability driven by Florida's summer thunderstorm frequency and named storm seasons that run June through November. Orlando Generator Pros had the credentials, the inventory, and the installation capacity — but no digital strategy to position them in front of homeowners the moment they decided to protect their families from the next outage.

What We Built

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